See which leads become leases.

Leads, tours and signed leases by source, property and agent, with cost per lead beside them. Fund the listings that fill units.

Book a 15-minute demo Read the Dean & DeWitt story

Analytics

Last 30 days · All properties

Total Leads

412

New leads in period

Tours Booked

168

Scheduled tours

Tours Attended

131

Completed showings

Leases Signed

Closed leases

Total Leads412 (100.0%)

Tours Booked168 (40.8%)

Tours Attended131 (31.8%)

Leases Applied52 (12.6%)

Leases Signed38 (9.2%)

Dean & DeWitt, 1,000-unit portfolio

of tours booked within an hour: 58%; of tours booked within an hour
fewer no-shows: 50%; fewer no-shows
more leads to leases: 39%; more leads to leases

Read the Dean & DeWitt story

Every source, all the way to the lease.

Most dashboards stop at leads. HappiNest follows each one through the tour to the signed lease, so you can see what a lease really costs from each listing site and from your own website.

Lead Source Performance

LeadsToursLeases

Source 1

$15.00 a lead · 9.1% to lease

1767116

Source 2

$18.00 a lead · 9.6% to lease

1044210

Source 3

$12.00 a lead · 8.3% to lease

72306

Source 4

No spend · 10.0% to lease

60256

Spend: $5,376
Cost per lead: $13.05
Cost per tour: $32.00

What else is in the web app.

Marketing efficiency

Average cost per lead, monthly spend, and leads per month and per day.

By property, agent and unit

Filter the charts to one property, one leasing agent or one unit.

Owner reports

A report for each owner on their properties, ready to share.

Add-on

Enhanced Analytics. Get to the bottom of anything.

Your leasing data with AI on top, for teams who run the business on numbers: why a property is slow, which source wastes spend, where rent is at risk.

On Market Portfolio

Units on Market

Across 3 properties

Avg Days on Market

23d

Across 12 units

Longest on Market

71d

Unit L12 · Harbor Point

Monthly Rent at Risk

$21,450

Asking rent, on market

Lead Inquiry Timing

46% off-hours

Occupancy and vacancy

By property, with the units on market right now.

Days on market

Average and longest, so slow units surface before they cost a month.

Rent at risk

Monthly rent at risk, and revenue lost to vacancy over the last 30 days.

Time to first tour

How fast new leads get in the door, by property.

Owner reports on a schedule

Weekly or monthly by email, printable, with AI insights, in your brand.

Your data, with AI

Dig into any number until you find what's behind it.

By property type

The same data, cut the way each portfolio is run.

Multifamily: Occupancy and rent at risk by building.
Single family and scattered sites: A report for every owner, on a schedule.
Manufactured housing: Vacancy, days on market and rent at risk by community.
Student housing: Time to first tour through the season.
Co-living: Days on market by room.
RV parks and campgrounds: Occupancy and revenue lost to vacancy, by park.

Ask about Enhanced Analytics

Know what a lease costs you.

See your own sources in 15 minutes.

Book a 15-minute demo See pricing